Personal Information We Collect
We may collect a variety of categories and types of “Personal Information”, which may include:
- Contact Information: This may include your first and last name, mailing address, email address, and phone number.
- Other Identifying Information: Insurance Provider, Drivers License Number, we may also collect other identifying information such as your IP address, social media usernames, passwords, and other security information for authentication and access purposes.
- Financial Information: In the event of a payment through our Site, we may collect your credit card, debit card or bank account information.
- Demographic Information: We may ask for information such as your age.
- Geolocation Data: We may collect information about your location to provide you with more relevant services.
- Internet and Electronic Activity: We may collect information about your browsing and click history, including details about how you navigate within our Site and Services and which elements you use most frequently.
- Commercial Information: In the event of a purchase or viewing of a product or service through our Site, we may collect relevant commercial information.
- Audio and Visual Information: We may collect your videos and photos if you upload them to our Site.
- Inferences: We may use the categories of information we collect to make inferences about your preferences, characteristics, behavior and attitude in order to create a profile about you.
How We Use Personal Information
At Emerald Coast Premier Rentals, we value your privacy and are committed to protecting your Personal Information. We may collect and use your Personal Information for the following purposes:
Transactional Purposes: We may use your contact information, financial information, and commercial information to process and track your orders, subscriptions, or registrations. This includes receiving, confirming, sending, and handling any issues related to your orders or subscriptions.
Analytical Purposes: We may use your Personal Information to analyze preferences, trends, and statistics related to our Site and Services. This includes using your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data.
Marketing and Promotional Purposes: We may use your Personal Information to inform you of our new products, services, and offers. This includes providing you with targeted advertising, running contests, promotions, and sweepstakes, and providing you with personalized marketing communications. We may also use your Personal Information to provide you with our loyalty program, including earning points and awarding and redeeming certificates.
Maintenance and Improvement of the Site and Services: We may use your Personal Information to provide you with the Site and Services, including sending you alerts about your account, handling your customer service requests, and helping us diagnose technical and service problems.
Review and Content Creation Purposes: We may use your Personal Information to enable reviews of our products and to display content that you have created and allowed us to display on our Site and Services and on social media.
Security and Fraud Prevention: We may use your Personal Information to protect the Site and Services, our company, and others and to prevent fraud, theft, and misconduct. This includes using your contact information, other identifying information, commercial information, internet activity and browsing history, and inferences.
Legal and Other Requirements: We may use your Personal Information to comply with legal requirements or when necessary to provide to our lawyers, accountants, or other advisors. We may also use your Personal Information for other purposes for which you have consented to. This may include for a secondary purpose that is related to a purpose for which we collected it, and for which you would reasonably expect us to use your information for.
Sources of Personal Information
At Emerald Coast Premier Rentals, we may collect your Personal Information from a variety of sources, including:
Directly from you: We may collect your contact information, demographic information, and financial information directly from you when you fill out a form on our website, sign up for communications from us, or request that we contact you. The type of information we collect depends on the nature of your interaction with us.
From our Service Providers: We also collect information from our Service Providers, which are third-party companies that collect Personal Information from or about you on our behalf. For instance, we may use analytics software or platforms to measure and analyze traffic to our website and Services, or to track how users interact with our ads. Our Service Providers may capture certain usage data, such as clicks, mouse movements, scrolling, typing, and navigation through our website and Services, in order to optimize our offerings.
From other third-party sources: In addition, we may collect information about you from third-party sources, such as publicly available information on social media platforms, or when you give us consent to link your account to a third-party service or provider.
We take your privacy seriously and only collect Personal Information that is necessary for us to provide our Services to you. We also ensure that all Personal Information we collect is done so lawfully and in accordance with applicable privacy laws.
Categories of Third Parties We Share Personal Information With
At times, we may engage with third-party businesses that we trust and whose privacy practices align with ours (“Service Providers”). These Service Providers may include entities that provide services such as data storage and management, hosting and maintenance, and marketing and promotions on our behalf. We only share the Personal Information required for these Service Providers to provide their services. Additionally, Service Providers must agree to utilize reasonable security procedures and practices that are suitable for the information involved to safeguard your Personal Information from unauthorized use, access, or disclosure. They are also prohibited from using Personal Information other than as specified by us.
We may disclose Personal Information to businesses that control us, are under common control with us, or are controlled by us, where such affiliates or subsidiaries act as our Service Provider, or where it is required by law.
In the event that we are merged, sold, acquired, or in the case of a transfer of some or all of our assets, we may disclose or transfer Personal Information in connection with such a transaction.
Compliance with Laws and Law Enforcement:
We cooperate with private parties, government, and law enforcement officials to ensure and comply with the law. We may disclose Personal Information and other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders and subpoenas), protect our company’s safety, property, or rights, or those of any third party, prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
We may use Google Analytics to analyze how users use our Site and Services and to provide advertisements on other websites. For more information on how to opt-out of having your information used by Google Analytics, please visit https://tools.google.com/dlpage/gaoptout/.
Advertising and Online Tracking
Managing Your Information Preferences
As a valued user of Emerald Coast Premier Rentals, you have control over the information you receive from us. If you wish to opt out of receiving marketing emails from us, you can simply follow the link provided at the bottom of every marketing email you receive from us. While you can opt out of marketing emails, please note that you may still receive certain emails from us regarding the status of your account or other important information that we are required to communicate with you.
Be Careful When You Share Information with Others
Please be mindful that any information you choose to share on any public area of the Site or Services may be accessed by others. Additionally, it’s important to remember that when you share information in any other communication with third parties, that information may be passed along or made public by others. As a result, anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications. We cannot control or be held responsible for what such third parties may do with your information, so it’s important to exercise caution when deciding to share it.
While we make every effort to ensure the security of your information transmitted through the Site or Services, please note that no data transmission over the internet or other network can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the absolute security of any information transmitted through the Site or Services or provided to us through other means. Therefore, you use our Site and Services at your own risk, and we encourage you to take appropriate measures to protect your personal information.
In compliance with the Children’s Online Privacy Protection Act (COPPA), the Site and Services are intended for use by individuals who are 18 years old or older. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have unintentionally received personal information from a child under the age of 13, we will take prompt steps to delete such information from our records. If you are a parent or guardian and believe that your child under the age of 13 has provided personal information to us, please contact us immediately so that we can take appropriate action.
Processing in the United States
Please note that your Personal Information and communications may be processed and stored on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be aware that all information is processed and stored in the United States. Please note that the laws in the United States may not be as protective of your privacy as those in your location. Furthermore, personal information processed and stored in another country may be subject to disclosure or access requests by the governments, courts, or law enforcement or regulatory agencies in that country, in accordance with its laws. By using the Site or Services, you are consenting to the collection, use, transfer, and disclosure of your Personal Information and communications, which will be governed by applicable U.S. laws. If you have any concerns or questions regarding international data transfers, please contact us using the contact information provided below.
Notice to Residents of Canada
If you are a resident of Canada, you may have certain privacy rights under Canadian privacy law. You have the right to request access to your personal information and to request a correction to it if you believe it is inaccurate. If you wish to access or correct your personal information, please contact us using the contact information provided on the Site. However, we may not be able to provide access to certain personal information in certain circumstances, for example, if it contains personal information of other persons or for legal reasons.
To protect against fraudulent requests for access to your personal information, we may require you to provide information to confirm your identity or authorization to access your information before granting access.
You may also withdraw your consent to our processing of your personal information, subject to limitations under the law. Please note that withdrawing your consent does not affect the lawfulness of processing based on consent before it was withdrawn. Please also note that if you withdraw consent to processing personal data necessary for us to provide you with goods or services, we may no longer be able to provide those goods or services to you.